Win the fight, lose the customer

Win the fight, lose the customer    
ஆக்கம்: Seth Godin | September 22, 2009, 4:37 am

Does it really matter if you're right?Given the choice between acknowledging that your customer is upset or proving to her that she is wrong, which will you choose?You can be right or you can have empathy.You can't do both.It's not the nature of capitalism to need to teach people a lesson, it's the nature of being a human, we just blame it on capitalism. In fact, smart marketers understand that the word 'right' in "The customer is always right" doesn't mean that they'd win in court or a...தொடர்ந்து படிக்கவும் »
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