Two halves of the value fraction

Two halves of the value fraction    
ஆக்கம்: Seth Godin | May 9, 2009, 4:19 am

In a down economy, marketers fret a lot about price. We think that since times are tough, people care about price and nothing but price.Of course, people actually care more about value. They care about value more than they used to because they can’t afford to overpay, they don’t want to make a mistake with their money.Value = benefit/price. That means that one way to make value go up is to lower price, right?The thing is, there’s another way to make the value go up. Increase what you...தொடர்ந்து படிக்கவும் »
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