Marketing to the bottom of the pyramid

Marketing to the bottom of the pyramid    
ஆக்கம்: Seth Godin | September 8, 2010, 4:58 am

[this short essay (long blog post) is inspired by and related to this video. You can engage one without the other, but they go together.] Part 1: The bottom is important. Almost a third of the world's population earns $2.50 or less a day. The enormity of this disparity takes my breath away, but there's an interesting flip side to it: That's a market of more than five billion dollars a day. Add the next segment ($5 a day) and it's easy to see that every single day, the poorest people in...தொடர்ந்து படிக்கவும் »
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