Challenging convention

Challenging convention    
ஆக்கம்: Seth Godin | May 28, 2009, 5:12 am

The smart guys at Contrast came by the office to talk about their thesis of abandoning conventions. It's the intent of changing what we expect when we use something. Obvious things like the design of a cell phone or subtle things like the design of a door knob. There are terrific benefits to successfully coming up with a solution that invents and leverages a new convention.I'd argue that there are four things to keep in mind when deciding to challenge a convention. You should incur the...தொடர்ந்து படிக்கவும் »
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