Alienating the 2%

Alienating the 2%    
ஆக்கம்: Seth Godin | November 6, 2010, 9:44 am

When a popular rock group comes to town, some of their fans won't get great tickets. Not enough room in the front row. Now they're annoyed. 2% of them are angry enough to speak up or badmouth or write an angry letter. When Disney changes a policy and offers a great new feature or benefit to the most dedicated fans, 2% of them won't be able to use it... timing or transport or resources or whatever. They're angry and they let the brand know it. Do the math. Every time Apple delights...தொடர்ந்து படிக்கவும் »
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