Michael Schneider and Anne Mai Bertelsen

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Michael Schneider and Anne Mai Bertelsen

Beyond Foursquare: The Next Generation of Customer Loyalty    
October 4, 2010, 8:24 pm | தலைப்புப் பக்கம்

Thanks to the emergence of location-based services such as Foursquare, Gowalla, and now Facebook Places, millions of users are recording their daily adventures and broadcasting digital breadcrumbs to their social graph. However, the brand value of a check-in on a location-based service is debatable, and its ROI unclear. Many brands have been trying to find value in experimental promotions, mostly based on frequency of visit. Ben and Jerry's offered three scoops of ice cream for three...தொடர்ந்து படிக்கவும் »
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